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India is one of the largest emerging markets, with a population of over 125 Crore. India is one of the largest economies in the world in terms of purchasing power and has a strong middle class base of 300 million.

An average Indian spends around 38 per cent of his income on grocery and 8 per cent on personal care products. The large share of fast moving consumer goods (FMCG) in total individual spending along with the large population base is another factor that makes India one of the largest FMCG markets.

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